Search FAQ

Search Engine Optimization (SEO) is the process of improving where your website shows up (or ‘ranks’) in search engine results. SEO is one of the best and most affordable ways in which to ensure delivery of relevant visitors to your website. Your website may look fantastic, but if no one can find it there is no point in having it.

Generating new business through your website does not happen by itself. Today, most consumers looking for your products or services will use a Search Engine such as Google to find providers. If you do not have an ongoing SEO strategy, you restrict the ability for your website to be found in search engines for anything other than your company name.

SEO is not something you can setup once and leave alone. Bison Web Solutions will monitor and update your SEO strategy on an on-going basis and within a pre-determined budget.

Bison SEO packages are designed to generate relevant traffic to your website. More traffic means more leads and more leads will result in more sales. Among other things, we do this by optimizing your site for carefully chosen keywords and measuring these against your competitors.

SEO always starts with research. Every business, website and industry is different. What worked very well for one company may not work well for another. The Bison team are experts at solving problems and overcoming challenges. They will not provide the same formula for every client.

SEO firms must identify keywords to identify those which will produce the best results for the client. The ideal keyword is one that is searched for in significant numbers, is relevant to the customer’s business, and is not being targeted heavily by competition.

Google offers several tools that allow SEO specialists the opportunity to assess the performance of their efforts. Doing so regularly reveals positive or negative results and opportunities for improvement.

While some aspects of SEO are one-time services do not need to be repeated, the bulk of SEO work is ongoing in nature. Link building is one of those activities that never ends because Google likes to be fed a constant stream of new, fresh links to know that your website is still relevant and should continue to be featured prominently in its search results.

Search engines like Google use crawlers to find pages for their search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.

There are several techniques used to improve your organic search results. These include:

1. Cross linking between pages of the same website to the most important pages may improve its visibility.
2. Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic.
3. Updating content so as to keep search engines crawling back frequently can give additional weight to a site.