Google Ad Grants

Google Ad Grants is the non-profit edition of AdWords, Google's online advertising tool. Google Ad Grants empowers non-profit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages.

What does the Google Ad Grants Program entail?

Google Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the some restrictions.

Google Ad Grantees may only promote mission-based ads and keywords in their AdWords account:

✖ Not Acceptable

Is your non-profit eligible for Google Ad Grants?
To be eligible for the Google Ad Grants program, organizations must:

• Be a registered charity;
• Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use;
• Have a functioning website with substantial content.

Please note that the following organizations are not eligible for Google Ad Grants:

• Governmental entities and organizations;
• Hospitals and medical groups;
• Schools, childcare centres, academic institutions and universities (philanthropic arms of educational organizations are eligible).

To maintain eligibility in the Google Ad Grants program:

1. Your ads must only link to the ONE nonprofit website domain that was approved in the application.
2. You are required to actively manage the AdWords account by logging in monthly and making at least one change to your account every 90 days, based on review of your account performance. Your account is subject to automatic pausing or cancellation without notification should you fail to make any changes in your account for over 90 days.
3. Your ads must reflect the mission of the approved non-profit organization and your keywords must be relevant to the non-profit’s programs and services.
   Strictly commercial advertising is not allowed through this program. If you intend to promote products or services, 100% of the sales and/or proceeds must support your program.
4. Your Google ads cannot link to pages that are primarily links to other websites.
5. Ads offering financial products (such as mortgages or credit cards) or those requesting car, boat or property donations and related keywords are not allowed.
6. Your website cannot display Google AdSense ads or affiliate advertising links while participating in Google Ad Grants.

Google Ad Grantees found in violation of any of these guidelines are subject to removal from the program. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion and are not subject to external review.

The Bison Advantage

Bison Web Solutions can submit and manage your Google Ad Grant. It helps charities target potential stakeholders with targeted Google Ads, a Google+ page, and all at no cost. BWS will also review your website and improve on it for a nominal fee.

Benefits of using our services includes:

• Create an online ad quickly and easily;
• Attract more stakeholders to your website or Google+ page;
• Review the effectiveness of your ads in your dashboard.
• Reach out to the community through desktop computers and mobile devices.

Let’s get Started!

If you already have an AdWords account you will simply need to provide the account info to BWS and it can begin the process of applying for a Google Ad Grants account on your behalf. If you already have an active Google Ad Grants account allowing BWS to manage it for your organization is a simple process.

If you're new to Google Ad Grants, the professionals at BWS can get you started after a quick, free consultation. In brief, you must first have an approved and active Google Ad Grants account before we can create your BWS account.

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