Search Engine Optimization (SEO) is the process of improving where your website shows up (or ‘ranks’) in search engine results.
Initial SEO research, audit, and analysis activities include:
✔ Keyword research Identifying and researching keywords which will produce the best results.
✔ Google Analytics analysis Reviewing past performance reveals positive or negative trends and opportunities for improvement.
✔ Google Webmaster Tools analysis Reviewing a client’s history and current status may bring opportunities to light, as well as potential technical issues with a client’s website.
✔ Link profile analysis Many SEO firms have promised to build hundreds, even thousands, of inbound links at low prices. This is now penalized by Google and for many companies the path to SEO success starts with cleaning up the “spammy” links pointing to their websites.
✔ Site audit This includes various SEO factors such as website and webpage load speed, URL structure, internal linking, title tags, meta description tags, and content.
Initial Optimization work may also include:
✔Website redesign A redesign is needed when the website is outdated, converts visitors poorly, is not mobile friendly, has poor code, and the cost of fixing everything is greater than starting from scratch.
✔Code overhaul It may be necessary to overhaul the code of a website to make it more SEO friendly. How extensive this overhaul is depends on the details, but it can range from light cleanup of the existing code to a complete replacement of the code while maintaining the existing design.
✔Link removal and disavowal If the link profile analysis reveals a large number of low quality, harmful inbound links, or worse yet, a manual penalty, then it is necessary to remove as many links as possible.