Strategy FAQ

SEM is the complete discipline of digital marketing and incorporates paid search results and organic results.

Paid search results refers to “Pay per Click” Campaigns using marketing vehicles such as Google Adwords and Bing Ads.

Advertisers’ select keyword queries they feel are relevant to their business and they bid on placement against other advertisers for position. They also select a campaign amount that can be broken down by week or month so that they do not go over allocated budget.

Organic search results refers to the ranking of a site for given keywords. These are listed below the paid ads. Organic results are based on your SEO effort. In other words, the result of the content you post.

SEO is the process that involves targeted keyword implementation, relevant link building, and constant web analysis. SEO includes an initial set-up and map registration followed by a comprehensive maintenance program to monitor targeted keyword position and increase site performance.

When an SEO firm performs a review of a client’s website which includes such SEO factors as website and webpage load speed, URL structure, internal linking, title tags, meta description tags, and content.

Keywords refers to the words used by consumers in search of information. A keyword analysis should be performed regularly for all SEO and SEM campaigns. Both need to be monitored and updated frequently to reflect evolving best practices.

Keyword research and analysis involves three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products/services, and using those keywords on the site in a way that will generate and convert traffic.

A website’s popularity can be measured by the number of pages the site has that are indexed on search engines (saturation) and how many backlinks the site has (popularity).

SMM is another element of Search Engine Marketing (SEM). SMM involves marketing with the use of any number of social media platforms.

Online advertising includes email marketing, search engine marketing, social media marketing, and many types of display advertising such as banner advertising and mobile advertising.